Cantine Ferrari - Trento DOC since 1902 • Bottiglieria del Massimo

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Giulio Ferrari

The Ferrari myth was born from one man, Giulio Ferrari, and his dream of creating a wine in Trentino that could compare with the best French Champagnes. He is a pioneer: he is the one who first sensed the extraordinary vocation of his land, he is the one who first spread Chardonnay in Italy. He began producing a select few bottles, with an obsessive cult of quality.

Bruno Lunelli – The Evolution 1952

Having no children, Giulio Ferrari seeks a successor to whom he can entrust his dream. Of the many suitors, he chose Bruno Lunelli, owner of a wine shop in Trento. Thanks to his passion and entrepreneurial talent, Bruno Lunelli is able to increase production without ever compromising on quality.

Lunelli family — Gino, Franco and Mauro Lunelli

Family tradition ’70-’00

Bruno Lunelli passed on the passion to his sons: under the leadership of Franco, Gino and Mauro, Ferrari became a leader in Italy
and the Italian toast
par excellence. These years saw the birth of some of the labels destined to go down in history: they are the Ferrari Rosé, the Ferrari Perlé and the Giulio Ferrari Riserva del Fondatore.

The third generation of the Lunelli family keeps the Ferrari dream alive.

Marcello, Matteo, Camilla and Alessandro lead the company together with an extraordinary team with the goal of innovating in the wake of tradition, taking Ferrari around the world as an ambassador of the Italian Art of Living.